Place Branding and Public Diplomacy

Executive Editor: Simon Anholt

A Quarterly Review of Branding, Marketing and Public Diplomacy for National, Regional and Civic Development

Hardly a week goes by without a story in the media about how a certain country suffers from a negative image, or how a certain city is launching a new campaign to attract investment and tourism, or how a region is communicating its own separate identity from its parent country. And we are besieged every day by places selling themselves and their wares: tourism campaigns everywhere we look, ads in the business press which glorify the scientific and industrial achievements of countries and regions, advertorials listing the prestigious multinational companies which have built new factories there, websites extolling the favourable tax environments and skilled workforces of developing countries, and so forth.

All this activity may look like many things, but it is really one thing: it is places trying, in many different ways, to compete on the global market by building their brands.

Place Branding and Public Diplomacy, first published in November 2004, and now published by Palgrave Macmillan, is the only journal to concentrate on this fast-growing field. Its primary aims are to broaden understanding of the purposes, practice and benefits of place branding and public diplomacy; to create a body of intellectual, ethical and commercial standards for these important fields; and to advance a common vocabulary of the subject.

Editorial Board

Rajeev Batra, Professor of Marketing, University of Michigan (USA);

Darko Bekić, Deputy Minister of Foreign Affairs (Croatia);

József Berács, Director International Studies Centre, Budapest University of Economic Sciences and Public Administration (Hungary);

John Brown, Former Foreign Service officer, U.S. State Department, compiler of the "Public Diplomacy Press Review" (USA);

Rita Clifton, Chairman, Interbrand (UK);

Daryl Copeland, Director of Strategic Communications Services, Foreign Affairs Canada and International Trade (Canada);

Prof. Nicholas Cull, Director, Master's in Public Diplomacy Program, University of Southern California Center on Public Diplomacy (USA);

Joshua S. Fouts, Director of the University of Southern California Center on Public Diplomacy (USA);

David Gertner, Asst Professor of Marketing, Lubin School of Business, Pace University (USA);

Juergen Gnoth, Senior Lecturer, University of Otago (NZ);

Derek Hall, Visiting Professor, Hame Polytechnic (Finland);

Yvonne Johnston, Chief Executive, International Marketing Council of South Africa (SA);

Amb. Ojārs Kalniņš, Director, Latvian Institute (Latvia);

Philip Kotler, SC Johnson Professor of Marketing, Kellogg Graduate School of Management, Northwestern University (USA);

Vladimir Lebedenko, Head of Section, International Information Issues, Ministry of Public Affairs of the Russian Federation (Russia);

Creenagh Lodge, Chairman, Corporate Edge (UK);

Jan Melissen, Director, Department of Training and Education, Clingendael Institute of International Relations (Netherlands);

Nigel Morgan, Director of Graduate Studies, School of Hospitality, Tourism and Leisure, University of Wales Institute (UK);

Prof. Lena Mossberg, Gothenburg School of Economics (Sweden);

Israel Nebenzahl, Graduate School of Business, Bar-Ilan University, Tel Aviv (Israel);

Amb. Karl-Erik Normann, Director, European Cultural Parliament (Germany);

Dr Javier Noya, Director, Real Instituto Elcano (Spain);

Dipak Pant, Chair, Comparative Economics and Applied Anthropology, Faculty of Economics, Universitŕ Carlo Cattaneo LIUC (Italy);

Nicolas Papadopoulos, Professor of Marketing and International Business, Eric Sprott School of Business, Carleton University (Canada);

Jonathon Porritt, Director, Forum for the Future (UK);

Seppo Rainisto, Research Director, Kymenlaakso Polytechnic (Finland);

Magne Supphellen, Associate Professor of Marketing, Norwegian School of Economics and Business Administration (Norway);

Peter van Ham, Senior Research Fellow, Clingendael Institute of International Relations (Netherlands);

Graham Wason, Strategy Advisor, World Travel and Tourism Council / Chairman, The Tourism Society (UK);

Attila Yaprak, Professor of Marketing and International Business, Wayne State University (USA).

 

For further information, to subscribe to the journal, or to find out about submitting a paper or article to Place Branding, please go to the journal's website by clicking on the cover image.

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